Arch & Bloom Guildford | New Apartments by Berkeley Group

Arch & Bloom: Reimagining Guildford town centre

Arch & Bloom is a residential development by Berkeley Homes which will transform North Street, the primary shopping district at the heart of Guildford town centre. With £900m of regeneration investment coming to the town centre, Guildford offers investors near-term yield as well as long-term capital growth potential.

In a supply-constrained market that has only seen the development of 174 homes in the last five years, Arch & Bloom will bring 485 apartments to Guildford.

It sits just a seven-minute walk from Guildford Station with direct services to London Waterloo in 33 minutes. This connectivity gives Arch & Bloom both commuter convenience and the atmosphere of a genuinely vibrant market town. Named one of the Top 10 Best Places to Live in the South East by the Sunday Times in 2023, Guildford is an increasingly popular place to live for young professionals, students and the average Guildford renter salary of £64,073 exceeds the national average.

Highlights:

Prime town centre location, only 7 minutes' walk to Guildford Station
High-specification apartments with concierge, gym, cinema lounge and co-working
2.2 acres of new public realm and landscaped square
Only development of this scale in Guildford town centre - 95% of current construction
By Berkeley Homes, one of the UK's most trusted residential developers

Source has been given early access to this scheme, allowing investors to secure units prior to the project’s public launch.

Contact our team

Apartment styles at Arch & Bloom

The first apartments available to purchase in Phase 1 of the development are within The Cloverden. They will offer a range of studios, one-, two- and three-bedroom homes.

Studio
From £385,000

2 units available in Phase 1
Approx. 45m²

1 bedroom apartments
From £395,000

36 units available in Phase 1
54.6 – 61.7m²

2 bedroom apartments
From £550,000

31 units available in Phase 1
61.5 – 94m²

3 bedroom apartments
From £755,000

5 units available in Phase 1
88.6 – 99.1m²

Watch the Arch & Bloom teaser video to discover more

Resident amenities at Arch & Bloom

24-hour concierge

A staffed concierge is available around the clock, providing residents with day-to-day support - an amenity typically associated with prime central London developments.

Entertainment & wellness

The residents' gym, cinema lounge and meeting room are all located on the ground floor, giving residents access to leisure and professional facilities without leaving the building.

Roof terrace

Residents of Blocks B1 and B2 (only) have access to a 321 sqm private roof terrace situated between the two blocks.

Commercial spaces

21,607 sq ft within the development includes commercial space across 12 units with an NHS Medical Centre, retail, leisure and food & beverage outlets.

Parking & bike storage

144 underground parking spaces (all fitted with EV chargers) are available for eligible two and three bedroom apartments, alongside 641 residential cycle spaces.

Co-working spaces

A dedicated 46.1 sqm co-working space serves the hybrid workers in Guildford's tenant pool that work in the town's professional and tech sectors.

Josh Bullen, Head of Investment at Source Investments

“Guildford is one of the South East’s most supply constrained markets, especially when it comes to new-build apartment stock.”

Speak directly to Josh

Convenient connectivity across the South East

Arch & Bloom sits minutes away from Guildford Station, one of the South East's best-connected commuter hubs. The development offers straightforward access to London with up to ten trains each hour to London Waterloo at peak times.

Destination	By Train	By Car
London Waterloo	33 mins	—
Clapham Junction	31 mins	—
Wimbledon	30 mins	—
Farnham	23 mins	—
Woking	7 mins	—
Reading	45 mins	—
Portsmouth & Southsea	56 mins	—
Heathrow Airport	38 mins	35 mins
Gatwick Airport	56 mins	40 mins

Additionally, Friary bus station is a 2 min walk away, with 40 routes providing access to Woking, Aldershot, Dorking, Godalming, Cranleigh, Leatherhead, Epsom, and has a planned accessibility upgrade as part of the regeneration.

More reasons why Arch & Bloom has great investment potential

Why Guildford?

With £900m of town centre regeneration currently underway, investors purchasing now are entering before that transformation is fully priced into the market.

Guildford is one of the South East's strongest local economies, and one of its most supply-constrained residential markets - a combination that underpins the investment case for Arch & Bloom, and why we decided to work with Berkeley on this development.

Apartments are scarce in the market
Guildford's residential market is dominated by houses, with average property prices well above £500,000. With 74% of the borough designated Green Belt or conservation land, meaningful new residential supply is structurally difficult to deliver at scale.

Arch & Bloom represents 95% of current town centre residential construction.

That scarcity makes Arch & Bloom's entry point compelling and appealing to those priced out of the local housing market, and to investors targeting this tenant pool.

This is reflected in the rental picture: an average renter age of 29, 60% are couples and sharers, with an upper quartile individual income of £93,966. Demand is high quality and consistent, reinforced by a time to let locally of just 14 days.

A strong local economy
With a Gross Value Added (GVA) of £6.7bn and 49% growth over the last decade, Guildford sits in the top 3% of the UK for GVA per capita growth. It generates 12.3% of Surrey's total economic output and 14% of its jobs. There are 2.7m jobs within a 60-minute commute, within the following notable clusters of employment in the area:

• Aerospace & defence: BAE Systems, Airbus and SSTL all based locally
• Research & innovation: Surrey Research Park hosts 140–150 companies and up to 4,500 employees across biotech, AI, space and digital health
• Gaming: Over 70 studios based locally, representing 10% of the entire UK games industry
• Healthcare: Royal Surrey County Hospital employs 5,000 staff, with ambitions to become a nationally recognised centre of excellence by 2030

Entertainment, retail, and green space close to Arch & Bloom

Guildford town centre is a historic market town with easy links to London that makes it an attractive place to live. With over 300 retail outlets, more than 100 restaurants and cafes, and an award-winning evening economy (Purple Flag), it offers the variety of a major city within a walkable, human-scale environment.

Retail
Zara, Massimo Dutti, Anthropologie, Barbour, Reiss, Karen Millen, Free People, Urban Outfitters, Mint Velvet, Whistles, Hobbs London are all within five minutes' walk. Waitrose, Marks & Spencer and Sainsbury's are also on the High Street

Dining
The development has 100+ restaurants and cafes within walking distance, spanning multiple cuisines and price points.

Green space
• 17 public parks within a 30-minute walk
• 468 acres of green space
• Surrey Hills Area of Outstanding Natural Beauty 15 miles away
• Pewley Down nature reserve and hiking a 25 min walk

Guildford awards & recognition
• 2023 Sunday Times Top 10 Best Places to Live in the South East
• 2024 Muddy Stilettos Best Places to Live
• Purple Flag Award, for safe, high-quality evening economy
• A low crime rate in Surrey: 60.5 per 1,000 residents vs London's 106.5

Schools and universities in Guildford

Guildford has a well-earned reputation as one of the South East's strongest locations for education at all ages, from nursery through to university. This underpins consistent demand from both student renters and family tenants.

University of Surrey is ranked 31st nationally and 3rd in the South East, and is less than a mile from Arch & Bloom. With 15,575 students (25% international), it generates year-round lettings demand within walking distance of the development.

Independent schools include

• Royal Grammar School: Top 4 globally, 25 Oxbridge offers per year, going co-ed from 2027
• Guildford High School: Top 5 UK independent day school for girls
• Charterhouse: A prestigious day and boarding school

State schools include

• 7 'Outstanding' or 'Good'-rated primary schools within 1.3 miles
• 5 'Outstanding' or 'Good'-rated secondary schools within 1.7 miles

Guildford's £900m regeneration

Arch & Bloom is at the heart of a coordinated £900m regeneration of Guildford town centre. It's one of the most significant urban investment programmes underway in the South East outside of London. As well as this development, other projects include:

Guildford Station £150m upgrade
A complete overhaul of one of the South East's busiest commuter hubs with a new double-height ticket office, improved pedestrian routes to platforms, a 640-space multi-storey car park, and a new station plaza with nearly 3,500 sqm of retail and dining.

The pedestrianisation of North Street
Guildford's primary shopping street is being pedestrianised as part of the wider regeneration, which is estimated to improve air quality by 10%, transforming the immediate streets around the development.

Guildford Flood Alleviation Scheme
Critical infrastructure to be delivered in partnership with the Environment Agency.

Improved connectivity to Royal Surrey County Hospital
The hospital employs over 5,000 people in the local area which make up the tenant base for Arch & Bloom. Upgrades are planned to travel routes between the hospital and Guildford Station.

Frequently Asked Questions

What is the entry price at Arch & Bloom?
Studios start from £385,000, with prices increasing at each property size to 3-bedroom apartments from £755,000.

What deposit is required to reserve a property?
A reservation fee of £2,500 (under £500k) or £5,000 (£500k–£1m) is required to reserve your property.

When is Arch & Bloom due to complete?
Phase 1 (The Cloverden) is expected to complete Q4 2028 to Q1 2029. Completion for the entire development is planned to be 2031.

What yield can I expect?
Estimated rental yield is 4.5%–6.3%, in a market that has seen 39% rental growth over the last five years.

How quickly do properties let in Guildford?
The average time to let locally is 14 days.

Can Source Investments help me with lettings and management?
We can connect investors with our trusted lettings and management partner, The Home Cloud once the development completes.

What is the lease length?
999 years.

Who is the developer of Arch & Bloom?
Arch & Bloom is delivered by Berkeley Homes, founded in 1976 and one of the UK's most established residential developers. Berkeley delivered more than 4,300 homes in 2024/25 and are ranked the number one UK housebuilder for build quality by HomeViews and specialise in large-scale brownfield regeneration across London and the South East. We work closely with them on key projects for our investors.

Who rents in Guildford?

With an average renter age of 29, and average time to let of 14 days, Arch & Bloom draws from four distinct tenant groups, reducing void risk and supporting consistent demand:

• London professionals: 23% commute to Zone 1, 10% elsewhere in Greater London
• Local high earners: 39% work within 5 miles; average local salary £64,073
• University of Surrey students: 15,575 students, campus 0.8 miles away
• Key workers: Royal Surrey County Hospital (5,000 staff) and Surrey Research Park (4,500 employees)

Arch & Bloom is available to purchase off-plan, with staged payments structured to manage cashflow across the build

How to buy at Arch & Bloom

£2,500 or £5,000 reservation fee for apartments under or over £500,000

10% to exchange contracts, followed by 10% during the build

Remaining 80% is due upon completion at handover

Source Investments is a trusted partner for investing at Arch & Bloom

Close partners of Berkeley Group

We're rated 'Excellent' as a partner of Berkeley and have been given early access to Arch & Bloom for our investors.

London-based off-plan specialists

We work with a select number of developments that meet our criteria for location, pricing and long-term value, like Arch & Bloom.

End-to-end investment support

Buying off-plan involves complexity. We simplify the process for investors, leveraging a network of trusted contacts.

Speak to our specialist off-plan team

Our team is proud to work with Berkeley on Arch & Bloom

Tom Jewell
Founder

Tom is a Surrey resident and founded Source 10 years ago with a straightforward aim: find investments that perform. He works closely with investors to understand their goals and ensure every development on the platform meets Source's standards.

Ollie Smith
Managing Director

Ollie is responsible for bringing developments like Arch & Bloom to our investors, stress-testing the fundamentals like location, developer track record, supply constraints and pricing.

Josh Bullen
Head of UK Investment

Josh leads investor relationships on UK developments, guiding buyers through the process from initial enquiry to exchange and beyond.

Anber Choinski
Director of Lettings & Management

As director of The Home Cloud, Amber supports investors with property management and lettings solutions.

About the Developer

Berkeley is one of the UK's most respected residential developers, with a 40-year track record of transforming complex urban sites into award-winning, regenerated communities across London and the South East.